Marketing and Communication seminar
Two British experts - a Founder and a Senior Client Advisor of a well-known British company “The Bridgehead Project” - shared their knowledge in a well attended seminar, that was organized by LCCUK on the 29th of October in the premises of Lithuanian Embassy in London.
Phil Parker and Nigel Thorpe, both 15 years in the marketing business already, previously have been consulting such international companies as “SwiftData” and “Deutsche Post”. Members and non-members of LCCUK, that attended this event, could expand their marketing knowledge with experts' experience and get their questions answered by professionals.
Mr. Nigel Thorpe, who covered topics "Why is marketing essential" and "Importance of marketing and sales cooperation", was followed by Mr. Phil Parker's speeches on "Marketing as an integral part of the business process" and "Addressing cultural differences".
